Ads promoting civil defense during the Cold War (guide for building "The Family Fallout Shelter" and poster reminding workers to stay "On Your Toes"), 1959-60.
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Document Description:
The Cold War struck fear in the hearts of Americans, but rather than cowering as vulnerable targets, citizens acted to protect themselves from the impending threats. Cities planned for nuclear attack, families stockpiled food and built fallout shelters, and industry guarded itself against information leaks. The items included here offer brief snapshots of informative materials encountered by South Carolinians in the 1960s. The image from The Family Fallout Shelter represents the types of structures individuals were encouraged to construct and supply. South Carolina even developed plans to build a model structure at the State Fair Grounds to show the state’s citizens how to prepare. The security posters would have been used in an industrial setting, to remind workers to stay alert for suspicious activity and to refrain from revealing classified intelligence. These items help to illustrate the cultural effects of the Cold War.
Citation:
Office of Civil and Defense Mobilization. The Family Fallout Shelter MP-15. June 1959, 11. From Governor Ernest F. Hollings Topical Files, Box 5, Civil Defense, Folder 185. S 549002. South Carolina Department of Archives and History, Columbia, South Carolina.
Motivation Production, Inc. “For Everyone in Classified Work: Security Posters.” Advertisement. Industrial Security 4, no. 3 (July 1960): 27. From Governor Ernest F. Hollings Topical Files, Box 5, Civil Defense and Industrial Survival, Folder 194. S 549002. South Carolina Department of Archives and History, Columbia, South Carolina.
Correlating SC Social Studies Academic Standards:
Standard 5-5: The student will demonstrate an understanding of the social, economic, and political events that influenced the United States during the Cold War era.
Indicator 5-5.1 Summarize the impact of cultural developments in the United States following World War II, including the significance of pop culture and mass media and the population shifts to the suburbs.
Indicator 5-5.4 Explain the course of the Cold War, including differing economic and political philosophies of the Union of Soviet Socialist Republics (USSR) and the United States, the spread of Communism, McCarthyism, the Korean Conflict, the Berlin Wall, the space race, the Cuban missile crisis, and the Vietnam War.
Standard 7-6: The student will demonstrate an understanding of international developments in the post–World War II world, including the impact of the Cold War on the world.
Indicator 7-6.2 Summarize the events of the Cold War, including the Soviet domination of Eastern Europe; the rise of the Communist party in China; the building of the Berlin wall; the economic and political competition for influence in Vietnam and Korea; the Cuban missile crisis; the revolutionary movements in Africa; the development of new military, nuclear, and space technology; and the threat of nuclear annihilation.
Standard GS-5: The student will demonstrate an understanding of the effects of economic, geographic, and political interactions that took place throughout the world during the early twentieth century.
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