Ads for new household inventions in The State, February 1915
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In the early years of the twentieth century, new household inventions were changing the daily lives of Americans. South Carolinians were also participating in technological innovations, wiring their homes with the new electric lights, replacing the horse and buggy with automobiles, and installing telephones. These conveniences were considered essential fixtures of a “modern home,” at least for those who could afford them. The following two advertisements, taken from The State, represent the type of advertisement that appeared frequently in early twentieth century newspapers. They proclaim the joys of progress and invention, as ways to increase the efficiency and status of the home. At the same time, the advertisements also represent the burgeoning consumer culture.
“Mr. Mazda and Some Lesser Lights.” The State, 7 February 1915. Newspapers on Microfilm. Published Materials Division, South Caroliniana Library, University of South Carolina, Columbia, South Carolina.
“How Many Steps to YOUR Telephone,” The State, 21 February 1915. Newspapers on Microfilm. Published Materials Division, South Caroliniana Library, University of South Carolina, Columbia, South Carolina.
Standard 3-5: The student will demonstrate an understanding of the major developments in South Carolina in the late nineteenth century and the twentieth century.
Indicator 3-5.1 Summarize developments in industry and technology in South Carolina in the late nineteenth century and the twentieth century, including the rise of the textile industry, the expansion of the railroad, and the growth of the towns.
Standard 5-3: The student will demonstrate an understanding of major domestic and foreign developments that contributed to the United States’ becoming a world power.
Indicator 5-3.1 Explain how the Industrial Revolution was furthered by new inventions and technologies, including new methods of mass production and transportation and the invention of the light bulb, the telegraph, and the telephone.
Indicator 5-3.2 Identify prominent inventors and scientists of the period and summarize their inventions or discoveries, including Thomas Edison, Alexander Graham Bell, the Wright Brothers, and Albert Einstein.