"Why Is The Standard?," The State Investment Ad, 1 July 1920
As the end of World War I, the nation’s economy was quickly rising, with opportunities for people to invest in new business ventures in every town. This advertisement illustrates some of the opportunities in South Carolina for investing in automobile companies, oil drilling, and a building and loan association. The economy seemed unstoppable, and common people continued to borrow and invest beyond their means until the stock market crashed in 1929.
“Why Is the Standard?” The State, 1 July 1920, 16. Newspapers on Microfilm. Published Division, South Caroliniana Library, University of South Carolina, Columbia, South Carolina.
Standard 3-5: The student will demonstrate an understanding of the major developments in South Carolina in the late nineteenth century and the twentieth century.
Indicator 3-5.3 Summarize the changes in South Carolina’s economy in the twentieth century, including the rise and fall of the cotton/textile markets and the development of tourism and other industries.
Standard 5-4: The student will demonstrate an understanding of the economic boom-and-bust in America in the 1920s and 1930s, its resultant political instability, and the subsequent worldwide response.
Indicator 5-4.1 Summarize changes in daily life in the boom period of the 1920s, including the improved standard of living; the popularity of new technology such as automobiles, airplanes, radio, and movies; the Harlem Renaissance and the Great Migration; Prohibition; and racial and ethnic conflict.
Standard 8-6: The student will demonstrate an understanding of South Carolina’s development during the early twentieth century.
Indicator 8-6.3 Summarize the political, social, and economic situation in South Carolina following World War I, including progress in suffrage for women, improvements in daily life in urban and rural areas, and changes in agriculture and industry.
Standard USHC-7: The student will demonstrate an understanding of the economic boom-and-bust in America in the 1920s and 1930s, its resultant political instability, and the subsequent worldwide response.
Indicator USHC-7.4 Explain the causes and effects of the stock market crash of 1929 and the Great Depression, including the disparity in incomes, limited government regulation, stock market speculation, and the collapse of the farm economy; wealth distribution, investment, and taxes; government policies and the Federal Reserve System; and the effects of the Depression on human beings and the environment.