Ads regarding the home front during World War II from The Camden Chronicle, 1943
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Document Description:
During World War II, the war took over all aspects of American life on the home front. Businesses advertised their products in terms of the role ordinary men and women played in the war effort. These ads from The Camden Chronicle show how every American was encouraged to participate in mobilization, from the planting of family Victory gardens to supplement the availability of food, working in transportation industries like the railroad, complying with rationing of goods and services, to taking on additional roles in the work place and home. Advertisers recognized and supported these measures by marketing their goods within the framework of war programs.
Citation:
“For Your Victory Garden.” The Camden Chronicle, 12 February 1943. Newspaper on Microfilm. Published Materials Division, South Caroliniana Library, University of South Carolina, Columbia, South Carolina.
“Hi-Ya, Soldier.” The Camden Chronicle, 16 April 1943. Newspaper on Microfilm. Published Materials Division, South Caroliniana Library, University of South Carolina, Columbia, South Carolina.
“Now That Shoes Are Rationed.” The Camden Chronicle, 12 February 1943. Newspaper on Microfilm. Published Materials Division, South Caroliniana Library, University of South Carolina, Columbia, South Carolina.
Tops—With the Night-Watch.” The Camden Chronicle, 2 July 1943. Newspaper on Microfilm. Published Materials Division, South Caroliniana Library, University of South Carolina, Columbia, South Carolina.“
Correlating SC Social Studies Academic Standards:
Standard 5-4: The student will demonstrate an understanding of the economic boom-and-bust in America in the 1920s and 1930s, its resultant political instability, and the subsequent worldwide response.
Indicator 5-4.2 Summarize the political and social impact of World War II, including changes in women’s roles, in attitudes toward Japanese Americans, and in nation-state boundaries and governments.
Standard USHC-8: The student will demonstrate an understanding of the impact of World War II on United States’ foreign and domestic policies.
Indicator USHC-8.3 Summarize the impact of World War II and war mobilization on the home front, including war bond drives, rationing, the role of women and minorities in the workforce, and racial and ethnic tensions such as those caused by the internment of Japanese Americans.
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